Tobias & the Bear | Where cute meets cool

Tobias & the Bear is a playful world of unique, comfy and enviable baby & kidswear, made with love and care for your little ones and the world they live in. Designed to last and be passed down, each piece is destined to tell a story.

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£10 off your first order over £50

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TATB baby TATB baby

TATB kid TATB kid

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Personalise it

Make it really their own with our personalisation service, the perfect addition to a gift or just because!

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Organic & kind

We use organic cotton, gentle inks and recycled and biodegradable packaging.

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Loved by parents

Our cute-meets-cool designs and beautiful fabrics have passed the parent test thousands of times

Read our reviews

"Utterly lush!"

"We got this in two colours as we loved it so much. The quality is amazing and we’ll be passing them down when baby outgrows them. It will always be a special outfit as we brought him home from the hospital in it."

Jennifer

"The best rompers!"

"This is my favourite outfit on my little girl, amazing quality and such a beautiful print! Lovely to find a brand that stands out and every single one of their items are beautiful."

Bethany

"Amazing brand"

"Absolutely love everything I buy from here for my 19 week old boy. He looks gorgeous in everything he wears and always gets so many compliments. The quality is excellent, they wash well and feel so soft. I will continue to shop here on a regular basis."

Lucy