Hello, there!

Tobias & the Bear is a playful world of unique, comfy and enviable baby & kidswear, made with love and care for your little ones and the world they live in. Designed to last and be passed down, each piece is destined to tell a story.

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TATB baby

Super soft premium fabrics shape a collection of comfort-driven baby essentials that are as desirable as they are functional. For the littlest ones in your life, aged 0-2 years.

What our customers say

TATB kid

Discover our essential edit of the most ‘wantable’ prints that your kids will love as much as you. Super cool but ultra-comfy, let them have fun in our leggings, tees, sweatshirts and joggers up to 6 years.

Personalise it

Make those purchases extra special with our personalisation service. It’s the perfect gift to celebrate a new arrival, birthdays, Christmas gifts, or just because!