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It started in 2014. We were two new mums from the fashion industry who couldn’t find soft and comfy trousers for our boys' squidgy little legs. So we decided to make them ourselves!
A collection of baby leggings was born amid a playful world of foxes and bears. Style by style, more pieces followed and a crew of other little cubs fell in love with them as much as we did.​
We’ve always been fair trade but as we’ve grown, so did the bigger picture and now organic fabrics and recycled packaging are also part of our DNA. We believe in a culture of #passingthemdown.
We make sure that dressing those little ones is as fun for the grown-ups as it is for the kids. Super stylish but not too serious, we make sure our prints are ‘where did you get that from’ iconic.

Our gift to you

Get a free organic Just Call Me Fox super sized swaddle, worth £19, when you spend £50 or more. Simply add the swaddle to your bag below (important!) then use the code SWADDLE at the checkout.

Can not be used with any other promo code. For a limited time only, while stocks last.

Fox print muslin swaddle, organic cotton | Tobias & the Bear official, eco-friendly, unisex baby clothing
Fox print muslin swaddle, organic cotton | Tobias & the Bear official, eco-friendly, unisex baby clothing
Fox print muslin swaddle, organic cotton | Tobias & the Bear official, eco-friendly, unisex baby clothing
Fox print muslin swaddle, organic cotton | Tobias & the Bear official, eco-friendly, unisex baby clothing
Fox print muslin swaddle, organic cotton | Tobias & the Bear official, eco-friendly, unisex baby clothing
Fox print muslin swaddle, organic cotton | Tobias & the Bear official, eco-friendly, unisex baby clothing
Fox print muslin swaddle, organic cotton | Tobias & the Bear official, eco-friendly, unisex baby clothing
Fox print muslin swaddle, organic cotton | Tobias & the Bear official, eco-friendly, unisex baby clothing

Just Call Me Fox super swaddle

301 kr Sale Save
Can anyone live without a bountiful stack of muslins with a baby? The perfect multi-tasker for wiping, snuggling, swaddling, and even draping as a lightweight sun shade, they're an all round saviour, and our Just Call Me Fox print has just made them a style must-have too. We think every purchase should be cute and cool - including the essentials!

★★★★★
"The swaddle is absolutely gorgeous and such good quality! I have already received loads of compliments on it!" – Anonymous

★★★★★
"Amazing product, can't wait to wrap my baby up in it" – Anonymous

★★★★★
"This swaddle is gorgeous quality and the print is superb." – Michelle

★★★★★
"Lovely large muslin. Big enough to swaddle or just for snuggling. Fab print!" – Claire

★★★★★
"Beautifully soft even after washing multiple times, and superbly versatile. It’s a must have in our ‘going out bag’ and a firm favourite for our little one" – Bethany

★★★★★
"Super soft, washes well, looks great!" – Emma-Jane

"Beautifully soft even after washing multiple times, and superbly versatile. It’s a must have in our ‘going out bag’ and a firm favourite for our little one"
– Bethany