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The bunny is back!

Our exclusive Miffy collection is back for 2021 and it's better than ever

Everything you need to
build the perfect little wardrobe

"This romper is the best purchase I have made to date"

Find your perfect match from our best-selling organic rompers

"Our favourite items in our little one's wardrobe, amazing quality and look beautiful on."

Our kimono & bloomers sets are co-ord perfection, and utterly irresistible

"Wonderfully designed, soft and cosy - brilliant outfit for a toddler!"

From luxe sweatshirts & joggers to comfy tees & leggings, our co-ords are the coolest

Cubs in the Wild

Tag your pictures @tobiasandthebear #tobiasandthebear to join the fun