Looking after our kids and their future is important to us. As a business, this means we do a few important things, but the biggest, and the simplest, is that kindness always comes first.
We make sure our clothes are comfortable. When we first launched Tobias & the Bear, we did so because we couldn’t find any comfy clothes for our baby boys so we set about designing and manufacturing the softest cotton leggings around and took it from there. To this day, if the fabrics aren’t delicious and buttery, gentle to skin, and get even softer with washing, they don’t make the cut.
We use organic cotton. It’s kinder to children’s skin, and kinder to the environment. This is because growers of organic cotton don’t use harmful or toxic pesticides and are forbidden to use genetically engineered seed too. They are credited with a method of farming that has a low impact on our planet and that sounds pretty good to us.
Our rain boots are the most sustainable they can be, using 40% natural recyclable rubber. The boot box is made from recycled materials and is also recyclable and the inks used are all PVC and phthalate-free.