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It started in 2014. We were two new mums from the fashion industry who couldn’t find soft and comfy trousers for our boys' squidgy little legs. So we decided to make them ourselves!
A collection of baby leggings was born amid a playful world of foxes and bears. Style by style, more pieces followed and a crew of other little cubs fell in love with them as much as we did.​
We’ve always been fair trade but as we’ve grown, so did the bigger picture and now organic fabrics and recycled packaging are also part of our DNA. We believe in a culture of #passingthemdown.
We make sure that dressing those little ones is as fun for the grown-ups as it is for the kids. Super stylish but not too serious, we make sure our prints are ‘where did you get that from’ iconic.

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